Wealthy PotWealthfront vs Fidelity Go (2026)
Wealthfront offers deeper automation, planning tools, and tax-loss harvesting; Fidelity Go is simpler and free below a threshold, best for Fidelity customers starting small. Choose Wealthfront for features and optimization, Fidelity Go for a no-cost, low-effort start.
By Wealthy Pot · Last updated September 2026
| Feature | Wealthfront | Fidelity Go |
|---|---|---|
| Type | Standalone | Broker-owned |
| Advisory fee | 0.25%/yr | $0 under $25k, then 0.35%/yr |
| Account minimum | $500 | $10 to start investing |
| Tax-loss harvesting | Yes | Yes |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Best for | Automation-first investors who want direct indexing and planning tools at low cost | Beginners with smaller balances who already use Fidelity and want a free start |
Where Wealthfront wins
- Best-in-class automation and financial-planning software
- Automatic tax-loss harvesting
- Direct indexing at higher balances
- Strong cash-management features
Where Fidelity Go wins
- Free below a balance threshold
- Uses zero-expense-ratio Fidelity Flex funds
- Almost no minimum to start
- Seamless if you already use Fidelity
Which should you choose?
Wealthfront offers deeper automation, planning tools, and tax-loss harvesting; Fidelity Go is simpler and free below a threshold, best for Fidelity customers starting small. Choose Wealthfront for features and optimization, Fidelity Go for a no-cost, low-effort start.
Compare these against every option in our robo-advisors comparison.
We summarize hands-on assessment, not user reviews. Advisory fees and account minimums change often and are re-checked against each provider's official page. Some outbound links may be affiliate links — that never affects our comparisons. Nothing here is investment advice.