E*TRADE Review (2026)
E*TRADE is a capable full-service broker whose standout is the Power E*TRADE options platform. For long-term index investing, rivals with fractional shares and lower fund costs are a better fit.
By Wealthy Pot · Last updated September 2026
Pros
- Power E*TRADE is a strong options platform
- Deep mutual-fund and bond lineup
- Solid research and screeners
- Backed by Morgan Stanley
Cons
- Two separate apps (E*TRADE and Power E*TRADE) split the experience
- Fractional investing is limited (ETF auto-invest, not full stock slices)
Who E*TRADE is for
Best for options traders and all-round investors who want a mature platform and do not need fractional shares.
Fees
E*TRADE charges $0 for online stock and ETF trades, with options at $0.65/contract. Account minimum: $0. Fractional shares: yes.
The bottom line
E*TRADE is a capable full-service broker whose standout is the Power E*TRADE options platform. For long-term index investing, rivals with fractional shares and lower fund costs are a better fit. Main drawback: the two apps (e*trade and power e*trade) split the experience.
Compare E*TRADE with…
See how E*TRADE stacks up in our online brokers comparison.
We summarize hands-on assessment, not user reviews. Commissions, options fees, and account minimums change often and are re-checked against E*TRADE's official page. Some outbound links may be affiliate links — that never affects which brokers we include or how we rate them. Nothing here is investment advice.